My sister was recently asked, “What was a time that you thought an email marketing campaign was successful?” She and I shared a good laugh over this because we have both been known to be suckers for a well-done advertisement. I often fall for headlines such as “Insider, You Have Early Access to Our Spring Collection” or “Exclusive Sale! Up to 70% Off Sale.” Sometimes, I am even made into a genuine rather than potential customer when I click. These are successful email marketing campaigns from their clickbait-y headlines to the fact that they are geared toward a specific audience. A hallmark of a successful marketing campaign is that those who are on the fence regarding a service or product are turned into real customers. If you are one of many business owners utilizing email marketing, here are some tips to help you create a strategy and run a successful email marketing campaign:
- Create a way for people to sign up. If they are prompted with a message and even a modest discount (free shipping, for example) when they first visit your store, you are able to gauge their interest. This allows you to get their contact information.
- Do not use third-party lists. This increases your chance to be marked as spam, and thus, your influence and ability to reach potential customers is decreased. Stick to the addresses you collect whether it is through in-store, online, or social media sign ups.
- Create a test campaign. Through most bulk emailing platforms, you are able to send a test campaign to yourself or someone else so you can see what the campaign will look like and if it matches the feel of your products or services.
At Your Web Pro LLC, we offer email marketing services. We can help you craft the perfect email campaign for your company! Contact us today to get started.